Green habits campaign

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about the cause...

Green Habits is a campaign that aims to help the planet through teaching every day environmentally conscious actions to children. By making the actions simple they are easy to turn into habits that they can do without even thinking about them. This campaign will be rolling out in areas kids frequent the most, namely their school or preschool and at home.

about the audience...

I am targeting young elementary age children for this campaign as they can read and understand things but are still malleable. 

Educating them about this topic is very important to me. I want them to grow up with knowledge about the planet around them and how they can affect it. If they develop good habits early on, they can make a positive impact on the world they can be proud of.

about the call to action...

Each piece of my campaign has a large word or phrase on it that is an action a child can do to help the planet. These include “recycle”, “eat locally”, “turn the lights off” and more. I kept the phrases short and left out the deeper information of why these things actually help the planet. I did this because children have short attention spans so I wanted the message to be quick. I also don’t think they need the rest of the information to know they are making a difference. 

 
 

ABOUT the posters...

The point of the majority of my pieces is to create reminders in places that kids look at or interact with often. They will then be more likely to do these actions due to the reminders and eventually make the actions into habits. I envisioned the posters being hung up near places they are relevant to, such as the example on the next page.

ABOUT the calendar...

As with the posters, I hoped to use the calendar as another reminder. It could be hung up in a classroom or at home and each month would feature a new action. It has a similar design to the posters but with a slight variance so as to not have the campaign become static.

ABOUT the interactive book...

I decided to create an interactive book because I feel like this is something children enjoy doing and something that would be easy to hand out in class or as an activity at home. I included actions paired with questions for the children to answer. The thought behind adding questions was to make the campaign connect back to the child’s life and make it more personal and relevant to them.

ABOUT the stickers ...  Children love stickers so it made sense to make these for my campaign. Stickers can also be put on a variety of objects and can be used as another type of reminder to help the planet. 

ABOUT the stickers ...

Children love stickers so it made sense to make these for my campaign. Stickers can also be put on a variety of objects and can be used as another type of reminder to help the planet. 

ABOUT the 3D Pieces ...  I created a variety of 3D pieces that are objects that a child might use in their everyday life. These objects include a reusable water bottle, a t-shirt, a lunch bag and a backpack. They are branded with the campaigns logo to keep it on their minds. I kept the color scheme to green so that it is easier to make the connection back to the Earth for those who don’t know what the campaign is about. 

ABOUT the 3D Pieces ...

I created a variety of 3D pieces that are objects that a child might use in their everyday life. These objects include a reusable water bottle, a t-shirt, a lunch bag and a backpack. They are branded with the campaigns logo to keep it on their minds. I kept the color scheme to green so that it is easier to make the connection back to the Earth for those who don’t know what the campaign is about. 

ABOUT the video ...

The movie features a selection of the actions a child can do to help the planet is a stop motion style. They appear quick on the screen followed by a reminder that these help the planet and finishes with the campaign’s logo. I imagined this was something that might play before a YouTube video or maybe as a commercial so as to insert the campaign into the child’s life another way.